Oh My Logo Has Meaning

Our logo contains a visual “Adinkra” symbol. Originally those symbols were created by the Ashanti people of West Africa, they represent concepts or aphorisms (proverb or sentiment).

The symbols have a decorative function but also represent objects that encapsulate evocative messages that convey traditional wisdom, aspects of life or the environment. There are many different symbols with distinct meanings, often linked with proverbs.

Asase Ye Duru, the symbol in the “Oh My” logo, is the Adinkra symbol of Asase Ya, the Ashantis Goddess EARTH, wife of Nyame, the Sky.

Asase ye Duru means:The Earth has weight (symbol of providence and the divinity of Mother Earth and this symbol represents the importance of the Earth in sustaining life). Divinity of the Earth. Providence Power/Authority, Wealth and Might.  Ashanti Twi: Tumi nyina ne asase (All power emanates from the earth) and Asase ye duru sen epo (The earth is heavier than the sea).

The Ashanti people regard Asase Ya as Mother Earth, the earth goddess of fertility, the upholder of truth, and the creator Goddess who comes to fetch Ashanti people's souls to the other world (Planet Jupiter) at the time of death. She is credited as being the nurturer of the earth and is considered to provide sustenance for all. 

 Worship of the Asase Ya goddess was transported to Jamaica by enslaved Akans.


Credit to Wikipedia as a resource
Logo Credit to Anjanette Meakin Lynch, Sr. Art Director/Designer